My name is Jonathan Gumbs. I’m a photographer and director based in the UK, and I grew up in Anguilla. Over more than ten years I’ve built a practice in editorial, fashion and lifestyle photography, and I also create short-form video, handling everything from concept and direction through to the final edit.

My approach is editorial, applied to commercial work. I build images around bold color and strong contrast, and I pay close attention to styling and movement while keeping the subject’s personality at the center. I want the people in my frames to look like themselves.

My Caribbean roots and contemporary fashion culture shape how I work, and identity runs through my personal projects, where I experiment with photography, design and moving image. I also shoot travel and hospitality content under JAProTravel. Across that work I’ve collaborated with more than 50 clients, including the Anguilla Tourist Board, Malliouhana Resort & Spa and True Anguilla Magazine, and my photography has appeared in 14 international magazines. In 2023 I received the National Culture and Arts Rock Award for Visual Arts.

I direct as well as shoot, translating a brand’s goals into a visual idea and leading stylists, filmmakers, models and marketing teams through planning, production and delivery. Outside the camera, I mentor emerging creatives and have run photography workshops with Anguilla’s Department of Youth and Culture.

What’s next?

I want to take on more ambitious projects that bring photography, direction and moving image together. I’m open to freelance commissions and to joining an in-house creative team, where I can contribute to content that builds audience and helps a brand grow. To talk about a project, get in touch.